Unlocking the Power of KPIs
The 90-Day Revenue Challenge (Continued)
Hey Fraternity Members,
This week, we’re diving into something that can truly transform your business: KPIs. You hear the term thrown around all the time, but let’s break it down into something actionable, approachable, and dare I say, exciting. KPIs—key performance indicators—are your business’s scorecard. They tell you what’s working, what’s not, and where to focus your energy.
We’ve put together a cheat sheet of the most important KPIs you need to track to level up. Here’s a taste:
Sales Funnel Metrics: Know where your leads drop off so you can patch the leaks.
Customer Acquisition Cost (CAC): Get clear on what it really costs to bring in new business.
Customer Lifetime Value (LTV): Understand the long-term value of each customer.
Return on Ad Spend (ROAS): Find out which campaigns are worth doubling down on.
But here’s the magic: you don’t need to track every single KPI at once. Start small. Pick two or three metrics that matter most to your business goals. Maybe it’s reducing CAC or improving Sales Velocity. Track them consistently and look for trends—good or bad. Those numbers will tell you exactly where to fine-tune your efforts.
Why This Matters Tracking KPIs isn’t just about crunching numbers. It’s about making smarter decisions, faster. When you know your metrics, you can:
Optimize your spending.
Streamline your operations.
Spot opportunities (or problems) before they snowball.
What’s Next? Here’s your homework: Grab the cheat sheet. Review the KPIs. Pick the ones that resonate most with your business right now. Track them for the next 30 days, and I promise you’ll see clarity like never before.
Let’s discuss your progress and insights during next week’s call. Until then, keep crushing it and remember—growth is a game of inches, not leaps.
Keep scaling,
William & Brad
P.S. Need the guide or want to catch the replay of the call? Click here to join The Fraternity and get in on the journey.
