The Two Most Important Metrics in Business
Week 4.5 of the 90-Day Revenue Challenge
Hey Insiders,
This week, we focused on some of the most effective strategies to increase revenue—upselling, cross-selling, and bundling. These techniques are key to improving two of the most important metrics in your business: Average Order Value (AOV) and Customer Lifetime Value (CLTV).
Our discussion centered on how these approaches aren’t just about selling more—they’re about offering more value to your customers. Done right, they can deepen customer relationships and significantly impact your bottom line. We talked about the different ways to incorporate these strategies across various channels, like email, phone, and SMS, making it easier for you to fit them into your existing workflow.
We also touched on how to handle customer objections in a way that feels natural and customer-first. After all, the goal isn’t just to make a sale but to create long-term loyalty.
The community shared some great insights and examples of how they’ve started implementing these strategies, and the results have been impressive.
If you weren’t able to join the call, don’t worry—we’ve got you covered. We’ve created two handouts that dive deeper into these topics:
• The Upselling & Cross-Selling Workbook
• The Upsell & Cross-Sell Message Kit
Both are designed to help you take the concepts we’ve discussed and apply them directly to your business. If you’re interested, reach out, and we’ll send them over.
Looking forward to seeing how you all put these strategies into action. As always, feel free to share your wins or challenges in the WhatsApp group—we’re here to learn and grow together.
Keep Scaling,
P.S. If you want access to these guides, scripts, and more, click the image below and join The Fraternity and take your business to the next level.
